NEW YORK, Dec. 15, 2022 /PRNewswire/ — According to Technavio, the global artificial intelligence (AI) in social media market size is estimated to grow by USD 3.66 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 26.93% during the forecast period. North America will account for 43% of the market’s growth during the forecast period.
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Global artificial intelligence (AI) in social media market – Parent market analysis
Technavio categorizes global artificial intelligence (AI) in the social media market as a part of the global systems software market within the global IT software market. The parent global IT software market covers companies engaged in developing and producing application and system software. It also includes companies offering database management software. The global systems software market covers organizations that are engaged in developing application development and management software, cloud computing software, data center and hosting software, IT management software, mobility software, networking software, security software, and storage software. It excludes companies classified in the development and production of home entertainment software.
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Global artificial intelligence (AI) in social media market – Five forces
The global artificial intelligence (AI) in social media is fragmented, and the five forces analysis covers–
Bargaining Power of Buyers
The threat of New Entrants
Threat of Rivalry
Bargaining Power of Suppliers
Threat of Substitutes
Interpretation of porter’s five models helps to strategize the business, for more details – buy the report!
Global artificial intelligence (AI) in social media market – Customer landscape
The report includes the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global artificial intelligence (AI) in social media market – Segmentation assessment
Technavio has segmented the market based on application (predictive risk management, consumer experience management, and sales and marketing) and geography (North America, Europe, APAC, South America, and Middle East and Africa).
The predictive risk management segment will grow at the highest rate during the forecast period. Social media data can help businesses improve brand health, optimize customer experience, and accelerate campaign performance. It is expected that predictive risk management will use social media as a primary tool to identify, mitigate, and manage risk factors. By using AI, brands can get better at detecting the early warning signals of risks and demonstrate well-crafted responses to seemingly unpredictable circumstances. Therefore, the factors mentioned above will propel the segment’s growth during the forecast period.
By geography, the global artificial intelligence (AI) in social media market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of global artificial intelligence (AI) in the social media market.
North America will account for 43% of the market’s growth during the forecast period. The US is the key market for artificial intelligence (AI) in the social media market in North America. However, the market in this region will grow slower than the markets in the Middle East and Africa. The rapid adoption of new technologies in the industrial, healthcare, and retail industries as well as significant security budget cuts in the social media sector would support the growth of artificial intelligence (AI) in social media market in North America throughout the forecast period.
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Global artificial intelligence (AI) in social media market – Market dynamics
Key factor driving market growth
The growing demand for data integration and visual analytics is a major factor driving the global artificial intelligence (AI) in social media market share growth.
Due to the complexity of the process and the large volumes of data generated across many end-user sectors, implementing and maintaining dependable data interfaces is challenging. As a result, businesses all over the world are implementing data integration solutions.
To improve the AI capabilities of analytics, vendors are also launching products powered by AI. The demand for data analysis, transformation, monitoring, and interpretation has elevated to a priority for corporate operations due to the exponential rise in data volumes. For the dynamic depiction of data, firms are also incorporating business analytics software into their operations. Therefore, the usage of AI in social media is likely to increase significantly during the forecast period.
Leading trends influencing the market
The increasing use of social media for advertising is a major trend supporting global artificial intelligence (AI) in social media market share growth.
Social media usage has dramatically increased in recent years. At the beginning of 2021, about 500 million new users had signed up for social media platforms. This increase of 490 million members represents a 13% year-over-year growth.
AI is a major component of social media networks today. Marketers can target users of platforms such as Facebook, LinkedIn, Instagram, and Snapchat with paid advertising based on demographic and behavioral data. Therefore, the rise in social media advertising will fuel the expansion of global AI in social media market during the course of the forecast period.
Major challenges hindering the market growth
The lack of a skilled workforce for the development of AI algorithms will be a major challenge for the global artificial intelligence (AI) in social media market share growth during the forecast period.
End users are frequently deterred from implementing AI on their social media platforms due to a lack of technical knowledge. As a big portion of end users are hesitant to learn and accept new technology, this has been a major challenge in developing countries. Vendors must provide both online and offline training, advice, and support for end users in order to fully capitalize on the advantages of AI.
During the forecast period, the lack of technical skill among users limits the scope of AI in social media, and people are unaware of the areas that can be explored with AI in social media.
Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!
What are the key data covered in this artificial intelligence (AI) in social media market report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of artificial intelligence (AI) in social media market between 2022 and 2026
Precise estimation of the size of the artificial intelligence (AI) in social media market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of artificial intelligence (AI) in the social media market across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of artificial intelligence (AI) in social media market vendors
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Artificial Intelligence (AI) In Social Media Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 26.93%
Market growth 2022-2026
USD 3.66 billion
YoY growth 2021-2022 (%)
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
North America at 43%
US, China, Japan, Germany, and UK
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled
Adobe Inc., Alphabet Inc., Amazon.com Inc., Brandwatch, Cision Ltd, Clarabridge Inc., Converseon Inc, Meta Platforms Inc., Hootsuite Inc, International Business Machines Corp., Ipsos SA, Meltwater B.V, Microsoft Corp., NetBase Solutions Inc, Salesforce Inc., SAS Institute Inc., Snap Inc., Sprinklr Inc., Sprout Social Inc., and Talkwalker Sarl
Parent Market Analysis; Market growth inducers and obstacles; Fast-growing and slow-growing segment analysis for the forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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Table of Contents
1 Executive Summary
1.1 Market Overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
4 Five Forces Analysis
4.1 Five forces summary
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
5 Market Segmentation by Application
5.1 Market segments
5.2 Comparison by Application
5.3 Predictive risk management – Market size and forecast 2021-2026
5.4 Consumer experience management – Market size and forecast 2021-2026
5.5 Sales and marketing – Market size and forecast 2021-2026
5.6 Market opportunity by Application
6 Customer Landscape
6.1 Customer landscape overview
7 Geographic Landscape
7.1 Geographic segmentation
7.2 Geographic comparison
7.3 North America – Market size and forecast 2021-2026
7.4 Europe – Market size and forecast 2021-2026
7.5 APAC – Market size and forecast 2021-2026
7.6 South America – Market size and forecast 2021-2026
7.7 Middle East and Africa – Market size and forecast 2021-2026
7.8 US – Market size and forecast 2021-2026
7.9 China – Market size and forecast 2021-2026
7.10 Japan – Market size and forecast 2021-2026
7.11 Germany – Market size and forecast 2021-2026
7.12 UK – Market size and forecast 2021-2026
7.13 Market opportunity by geography
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
8.4 Market trends
9 Vendor Landscape
9.2 Vendor landscape
9.3 Landscape disruption
9.4 Industry risks
10 Vendor Analysis
10.1 Vendors covered
10.2 Market positioning of vendors
10.3 Adobe Inc.
10.4 Alphabet Inc.
10.5 Amazon.com Inc.
10.6 International Business Machines Corp.
10.7 Meta Platforms Inc.
10.8 Microsoft Corp.
10.9 NetBase Solutions Inc
10.10 Salesforce Inc.
10.11 SAS Institute Inc.
10.12 Sprinklr Inc.
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
11.3 Currency conversion rates for US$
11.4 Research methodology
11.5 List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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