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Companies developing or using artificial intelligence systems in the European Union need to act now to mitigate the risk of bias ahead of new regulation.
December 13, 2022 at 05:00 AM
5 minute read
Will my loan application be rejected? Will my job application fail screening checks? Will my insurance premiums go up? Around the world, life-changing questions such as these are increasingly being answered by artificial intelligence (AI).
The assumption is that machines will come to fairer conclusions than humans by crunching data and spitting out dispassionate – and therefore unbiased – responses. But because they are trained on data provided, selected, annotated, inputted and updated by humans, the reality is that AI systems are prone to prejudice. Baked-in biases that go unnoticed and unchallenged can be perpetuated and amplified, leaving even the experts at a loss to explain how an algorithm reached its conclusions.
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